Here’s a slight twist. New Star Books has a new collection of work by Roger Farr coming out soon and I was asked to photograph the cover. The subject? An antique adding machine (ca. 1940s) that would then have its four letter name reconfigured to spell the book’s title. The original machine model “name” was PLUS and it was affixed to the front in the manner you see above. Problem was that it needed to spell IKMQ. So I got to work in Photoshop and from the letters P,L,U and S I was able to create IKMQ. While there were references available for the K and the M, I had to guess at how a Q in this typeface would look.
Then came the request to design the cover. Being that the main image is straight-on and broadly lit in “basic utility” mode, it demanded a simple, modern display/signage typeface. So a light version of Gotham was chosen for the author’s name. Rumour has it that Gotham looks great in tin too.